Sahara Computers is organizing road shows and carnivals in Eastern UP. As a part of company's strategy, this mega initiative is planned to increase the mind and market share of Sahara Computers in Eastern UP Market.

The awareness campaign, which comprises of Road Shows and Carnivals, is being organised in cities like Lucknow , Barabanki, Faizabad, Sitapur, Varanasi , Bahraich, Lalitpur and Gorakhpur . A mega carnival would be organised in Lucknow , Kanpur and Jhansi at the time of the culmination of the campaign. This awareness campaign has already received huge response from the customers. The innovative schemes floated by Sahara Computers are the main attraction of the campaign. More than 8000 customers have already visited the road shows organised in various cities of the Eastern UP.

These road shows and carnivals are being organised to provide the ideal platform for an easy and direct communication between the Channel Partners and the customers. On one hand these road shows are giving opportunity to the Channel Partners to expand their customer base, on the other it is educating the customers on the various aspects of PC usage. Events like this form an integral part of our overall strategy of reaching out to the people and increasing the awareness of the brand.

Moreover Sahara Computers and Intel have joined hands to create awareness by bringing in Mobile Van in the Eastern UP. This is an initiative to bring the technology to the people. Sahara 's products are displayed in the van. The van is going places to reach out to the people for educating them about PC usage.

To increase the PC penetration in the UP region, the company has introduced easy installments of Rs. 39 per day for Laptop and Rs. 16 per day for the desktop. With the introduction of such schemes, the company has again reinforced its commitment to the cause of digital divide and also of providing premium quality to the customers at an affordable price.

"In the urge to bridge the digital divide we have always tried to give our end users the best of technology, knowledge & services like Talk to Sahara, SMS Service, Website Services, after sales Support and similarly this awareness campaign intend to educate our customer about the usability of a PC," said Mr. George Van Der Merwe, COO, Sahara Computers & Electronics Ltd. " Through these road shows we are also providing the platform to our channel partners to sell their products. For our channel partners, this awareness campaign is the extension of the regional schemes that we launched initially for the channel partners," he further added.

The road show is running successfully in the UP region and is expected to continue all through Diwali. Through these road shows the customers would avail the benefit of on the spot bookings and other lucrative schemes on the machines offered by Sahara Computers.