Logitech has stirred up quite an excitement in the home entertainment market as the gorgeous Soha Ali Khan unveiled a never-before-seen range of Logitech's Harmony universal remotes and sound music streaming systems.
The Logitech universal remotes line up includes - the drop dead gorgeous Harmony Remote 1000 (touch-screen), Harmony 885 & Harmony 525. The wireless streaming music systems include the uber-cool Logitech Squeezebox, Logitech DJ Wireless.
Smitten by the innovativeness of Logitech's products, Soha said, "Everything's going digital. It's really difficult to imagine a home without these Logitech products in the near future. I had seen Harmony 1000 when I was traveling in the US earlier this year and have wanted to get my hands on it. It's really cool. I can get rid of all my other remotes!"
One look at the exquisitely crafted touch-screen Logitech Universal Harmony Remotes will explain Soha's fascination. The remote trades in the plethora of buttons and stereotypical remote look for a sleek new industrial style design that consists mainly of an LCD and just a few basic controls. The Harmony 1000 makes use of an online database system to download codes of the more than 175,000 produced by more than 5,000 manufacturers by matching a component's model number to the characteristics, discrete codes and infrared commands stored on Harmony's Internet site. These codes are then programmed into the Harmony 1000 automatically through a USB connection. The Logitech Universal Remote is priced at INR 27995.
Logitech Wireless DJ streams PC music to the stereo and control the computer's playlists from anywhere in the house thanks to a large clear LCD screen and an intuitive scroll-wheel interface. So store your music in one place and play it in another!!! The Wireless DJ is available at a retail price of INR 15995.
Logitech's Squeezebox is even more desirable with an easy-to-use player that transmits music from the PC to the stereo - through Wi-Fi or cables - with superior-quality sound. Its elegant screen displays track listings and allows browsing by genre, artist, playlist and more. It gives access to thousands of Internet radios, even with the PC switched off. !!!The Squeezebox is priced at INR 19995.
"Logitech is well-known for its innovation, design and for making the most convenient devices to interface with any digital product," said Moninder Jain, Director, India & South East Asia, Logitech. "We are the top 3 universal remote companies in the United States and we are sure that India will love our range as well. Many corporate honchos and the well traveled have wanted us to offer the Harmony range in India . We are happy to meet their request." He adds, "Our sound music streaming systems promise to catch the fancy of all tech-savvy music lovers. They are too cool to resist!"
Logitech Consumer Electronics products will be available through top 100 'Hi-End Consumer Electronics retail stores across India who are already catering to a huge HNI base in top 10 cities in India . Logitech is also setting up a training calendar to train the entire sales force in these stores to promote Logitech products. These stores would enforce Logitech's Consumer Electronics strategies through shop-in-shop branding, experiential product displays and consumer promotions. These Consumer Electronics partners would be called LORDs (Logitech Registered Dealers) and as strategic partners would enjoy special support from time to time.
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