Nokia has announced the launch of its PRISM Collection, a modernist collection of sophisticated phones with unconventional designs aimed at style-conscious consumers. The Prism collection consists of the Nokia 7900 Prism and the Nokia 7500 Prism, handsets which combine individual style and state-of-the-art technology.
On this occasion, Nokia also announced its tie-up with India 's leading designer, Rocky S to create an exclusive collection inspired by the Prism collection. This exclusive collection will be showcased at Wills Lifestyle Fashion week on September 7th at Pragati Maidan.
Speaking on the occasion, Devinder Kishore, Director Marketing Nokia India said, “Mobile phone as a style and fashion accessory is gaining increasing importance in India . We have pioneered the concept of fashion phones and are happy to launch our latest offering in this space - the Prism collection. Nokia Prism Collection comprising Nokia 7900 and Nokia 7500 is an ode-to-architecture with its sharp-angled lines, geometric patterns and graphic light-refracting colors.
We are also pleased to announce our tie-up with India 's leading designer, Rocky S who is developing an exclusive collection inspired by the Prism. His eclectic creations will reflect the aesthetics of Prism and salute the spirit of modern Indian women.”
Sharing details about the unique form factor and look of the Prism collection, Silas Grant, Senior Designer Manger, Focused Appeal, Nokia said “At Nokia we realize that mobiles are very personal items and the design has to reflect this intimate status. Nokia has been continuously innovating to bring iconic products that combine aesthetics, technology and ease of use in a sophisticated fashion.
Nokia Design is constantly evaluating new and interesting shapes, styles and materials to be combined with relevant technology features and experiences to create relevant products that specifically meet consumers' lifestyle needs.
Commenting on the partnership with Nokia, Rocky S said, “I am delighted to be associated with Nokia , India 's leading lifestyle-technology brand. This partnership is a great opportunity for me to design a modern collection that reflects the independent attitude of the Indian women. My collection will draw its inspiration from the soul of the Prism collection and will be futuristic, daring and mysterious, brazen and in your face to fascinate the stylish women of today.”
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